About Carla Lett
Systems Architect. Strategy Mentor. Founder. Mother. Visionary.
I’m Carla — mum to George and Olivia-Grace, founder of MyBump2Baby LTD & The Growth Nest, creator of the Signature F.L.Y Session and ELEVATE.
Yes, I run two businesses.
Yes, I still forget to drink my coffee while it’s hot.
And yes — I know what it’s like to have 36 tabs open in your brain and no idea where to start
I have been featured in The Sun, Daily Mail, BBC Radio, BBC News, and Sky News. Not because I’ve shouted the loudest, but because I’ve built something that works — for me, for my family, and now for hundreds of other women just like you.
From Burnout to Business on My Terms....
In 2021, I was placed on bedrest during a high-risk pregnancy. I didn’t know if I’d be stepping into maternity leave… or grieving another loss. I had already experienced multiple miscarriages. My business was growing. My to-do list never stopped. And I was exhausted. I realised something important: I had built a business I loved — but it couldn’t run without me.
I made my first six figures during maternity leave.
I served clients without being online 24/7.
I created space — and finally, peace.
THE MISSION: SOFT POWER, STRATEGIC GROWTH
Now, I help powerful women create businesses that feel calm, clear, and commercially aligned. My clients are seasoned experts — coaches, creatives, consultants, wellness pros. They’re successful but overstretched. Working too hard for too little return. And they’re ready for a business that supports their life, not one that consumes it.
They don’t want to “hustle harder.” They want systems. Strategy. And space to breathe. That’s where I come in.
HOW WE WORK TOGETHER
Below are the 3 different ways I can help you...
THE GROWTH NEST
Your all-in-one business system designed to streamline, automate, and simplify.
From booking systems and social schedulers to opt-in funnels and review automation, it’s where digital elegance meets everyday ease..
THE ONE TO ONE F.L.Y SESSION
A luxe 120-minute deep dive where we uncover your dream client, unlock magnetic messaging, and build a content strategy that actually connects — delivered with clarity, calm and a sprinkle of CEO magic.
ELEVATE
My signature strategy programme for women ready to scale with intention. We go deep — business model, ideal client, offers, product suite, pricing, visibility, funnels, automation, and content. This isn’t another “course” — it’s your CEO upgrade.
What I Know For Sure
Your strategy should reflect your values, not just your revenue goals
ADHD brains thrive with simplicity and structure (I’m living proof)
Great marketing starts with deep client clarity — not trendy template
Freedom isn’t found in working more… it’s built into the backend
SYSTEMS. STRATEGY. MAGNETIC MESSAGING
The only three things you need to build a business that rises — without you constantly pushing.
The Growth Nest – Let Your Systems Breathe for You
This is where the weight lifts. The Growth Nest is your all-in-one business hub, created to automate, streamline, and support your client journey — even while you rest. Booking systems, follow-up emails, comment-to-DM flows, nurture sequences, review automation, content scheduling — all elegantly working in the background so you can finally focus on the bigger picture. It’s ease in your backend, beauty in your branding, and calm in your calendar.
The Signature F.L.Y Session – Magnetic Messaging Starts Here
There’s content… and then there’s connection. The Signature F.L.Y Session is a luxurious 120-minute deep dive into your ideal client’s world. We uncover who she really is, what she needs to hear, and how to speak to her with power and precision. No more vague messaging. No more guessing. You leave with clear, confident content mapped out and a strategy that attracts the right clients with ease — because your words finally land.
The ELEVATE Programme – Your Strategy Reimagined
You didn’t build your business to feel boxed in. ELEVATE is your strategic reset — a high-touch programme for service-based women ready to scale beautifully. We rebuild from the ground up: your business model, product suite, pricing, lead generation, funnels, and sales strategy — all designed to align with the life you actually want. It’s about clarity, intention, and long-term sustainability. No fluff. Just focused, CEO-level strategy — delivered in my signature step-by-step style.
By working with me, you’re not just saying yes to support — you’re saying yes to a business that finally works for you.
You're stepping into a season of clarity, calm, and control. A business with structure behind the scenes, strategy that’s built around your life, and messaging that magnetises your dream clients with ease.This is where freedom becomes your foundation, not just a fantasy. Where your brilliance gets to lead — and your systems quietly follow. This is the transformation that changes everything.
HAVE QUESTIONS?
I’ve already got systems — do I still need The Growth Nest?
Most systems aren’t built with strategy or simplicity in mind. The Growth Nest replaces multiple tools and connects everything for you — bookings, automations, email, reviews, funnels, and scheduling — all in one elegant space. It’s not just a system, it’s the foundation your business has been missing.
What’s the difference between the F.L.Y Session and Elevate?
The F.L.Y Session is a focused 120-minute 1:1 deep dive to help you uncover your ideal client, align your messaging, and walk away with a clear, actionable content plan. ELEVATE is a full strategy programme that maps out your business model, product suite, pricing, content, sales funnels, email strategy, and long-term growth. One is focused and fast, the other is immersive and transformational.
Do I need to be “techy” to use The Growth Nest?
Not at all. The Growth Nest is designed for non-techy CEOs. With onboarding support, branded templates, and step-by-step tutorials, everything is laid out for ease — so you don’t have to figure it all out alone. I also offer a complete done for you service if you prefer to leave it to myself and my team.
What will I leave the F.L.Y Session with?
You’ll leave with crystal-clear client clarity, magnetic messaging tailored to your ideal client, a mapped-out Trello board full of aligned content ideas, and a sense of confidence that your words finally reflect the value you bring.
What’s included in the ELEVATE programme?
ELEVATE includes video trainings, luxe worksheets, CEO-level planning sessions, and deep-dive modules covering your entire business strategy — from offers, pricing, lead generation, sales funnels, visibility, and more. All designed to help you work smarter, not harder.
What if I can’t stay consistent with the content?
That’s exactly why I created this suite. With systems like The Growth Nest and the clarity from your F.L.Y Session, consistency becomes automated. You’ll no longer need to be online 24/7 to stay visible.
Do I need to buy all three offers?
No — you can start with the one that fits where you are now. Some clients begin with a F.L.Y Session for clarity, others dive into The Growth Nest to get time back, and many elevate into full strategy when they’re ready. Each offer works beautifully alone — but together, they’re transformational.
YOUR JOURNEY TO SIMPLIFIED SUCCESS STARTS HERE
Whether you want to explore the demo or are ready to get started, we’re here to help every step of the way. Book your onboarding call today and experience the difference The Growth Nest can make for your business
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