ELEVATE

The Signature Strategy Programme for Women Ready to Soar


You’ve built something incredible — now it’s time to scale it with intention.

ELEVATE is your all-in-one business growth programme designed for established women in business who are ready to move beyond the daily grind and into long-term strategy, sustainable visibility, and CEO-level ease.

This is where systems meet soul. Where your brilliance gets structured. Where your next level becomes inevitable.

You don't need more hustle...

You need a Higher Perspective.

You’ve had clients. You’ve had income. But now? You’re
ready for strategy that feels aligned, simple, and effective.

ELEVATE takes you through the exact steps to map out your:

  • Business model

  • Product suite (high, mid, and low ticket)

  • Ideal client messaging

  • Content and visibility strategy

  • Sales funnels, opt-ins, lead magnets

  • Nurture sequences and automations

  • CEO systems and scaling plans


This is your full business plan and ecosystem — built around the life and freedom you want.

What Makes ELEVATE Different?

Strategic Simplicity – I don’t add fluff. I remove friction.

Repeatable Growth – This programme evolves with your business. Use it again and again as you grow.

Designed for the CEO – You’re not winging it anymore. You’re running your business with confidence and clarity.

Freedom-First Focus – Everything is built with your energy and lifestyle in mind. This isn’t about doing more. It’s about doing it smarter.

What is Inside ELEVATE?

Welcome: Preparing for Aligned Flight

Set your vision. Design your week. Choose your pace. This is where we begin creating space before we create strategy.

Module 1: Aligned Foundations

Build a powerful business vision and CEO mindset. Define your aligned week. Step into your next chapter with clarity and intention.

Module 2: Strategic Architecture

Refine your offer suite and pricing strategy. Create a ladder of irresistible offers that honour both your time and your genius.

Module 4: Irresistible Invitations

Turn your value into invitations that convert. Design lead magnets, opt-ins and sales content that invite clients in with ease.

Module 5: Inspired Visibility

Plan, batch and systemise your content to show up with impact (without burning out). Create content that connects, converts and keeps working when you’re offline.

Module 6: Automated Pathways

Build nurture sequences, lead funnels and automation that does the heavy lifting. This is where freedom really begins.

Module 7: Streamlined Systems

Turn your value into invitations that convert. Design lead magnets, opt-ins and sales content that invite clients in with ease.

Module 8: Sustainable Scaling

Plan, batch and systemise your content to show up with impact (without burning out). Create content that connects, converts and keeps working when you’re offline.

BONUS: The Dove Vault

Because every CEO deserves a cheat code:

  • Plug-and-play templates (sales pages, nurture emails, opt-ins)

  • 90-Day content calendarTech and automation tools guide

  • CEO check-in journal prompts

  • Systems wish list + tracker

  • Implementation Trello board

This is your clarity moment...

Join and get lifetime access to your repeatable business growth plan.

This is your CEO clarity moment

  • ⚡ Step-by-step video lessons

  • ⚡ Luxe worksheets and planning templates

  • ⚡ Trello boards and done-for-you tools

  • ⚡ No fluff. No overwhelm. Just growth.

Is This For You?.

This is for the woman who:

  • Has already launched something

  • Has worked with clients or sold products

  • Is ready to get off the hamster wheel and start flying higher

  • Wants a business built around her life (not the other way around)

  • Feels pulled to simplify, clarify, and scale with confidence

Are You Ready to ELEVATE?


Build a business that lets you take flight — and stay there.

This is your invitation to scale with elegance, ease, and intention.

TESTIMONIALS

Ella Cookson

"A few months ago, I had the pleasure of working with Carla, and the impact on my business has been nothing short of transformative. Her guidance has significantly enhanced my creativity, leading to a remarkable increase in both followers and engagement on my Instagram account. Carla’s expertise and personalised approach have truly elevated my social media presence. I wholeheartedly recommend her services to anyone aiming to improve their Instagram impact. Thank you, Carla!"

Skincare Expert

Nicola Saunders

It was incredible working with Carla to clarify my ideal client. Together, we delved into precisely what my ideal client needs and wants, as well as their pain points. Although I’ve done this exercise independently many times over the years, having a knowledgeable sounding board who truly understands this particular client group made all the difference. Carla was instrumental in helping me interpret the messaging that truly resonates. Thank you so much for our one-to-one session; it was invaluable. I feel as though my foundations are infinitely stronger as a result."

Parent coach

Claudia Sabina Woodford

Carla, I’m struggling to put into words how amazing the ideal client session was. I definitely am ready to F.L.Y now! I came to the session with a vague idea of my ideal client and now I feel like I’m best friends with her. I truly understand her and her needs and desires. And wow, leaving the session with the trello board full of ideas for social posts, copy and lead magnets… truly NEXT LEVEL! Thank you from the bottom of my heart, Claudia x

-Wellness Coach

Rachel Teeling

"I just had an incredible session with Carla Lett, and it truly transformed the way I view my ideal client! Through the session, Carla helped me dive deep into the details of who my perfect client really is—down to their habits, hobbies, and core values. It wasn’t just about demographics; it was about understanding why they do the things they do, what motivates them, and what drives their decisions. Carla guided me to a point where I can now clearly picture my ideal client in a way I never had before.

This clarity is invaluable because it means I can now attract women who genuinely resonate with my work and the transformation I offer. I know exactly how to speak to their deepest desires and struggles, which will help me connect with them on a much deeper level. Not only that, but I now understand how these women are more likely to invest in themselves, because I’m meeting them where they are—ready for change and growth.

Carla really nailed it by helping me get specific, so I can focus on the right kind of clients, the ones who are aligned with my values and who will value the work I do. This session has given me the tools to market my services more effectively, attracting clients who are not only a perfect fit for what I offer, but who will also be committed to their own transformation. I’m so excited to implement what I’ve learned and watch my business thrive as a result!"

Toxic Relationship Coach

HAVE QUESTIONS?

I'm not a beginner, but I'm not quite an expert either — is ELEVATE for me?

Yes. ELEVATE is designed for women who have already started their business, worked with clients, or sold products/services — but now want to align their strategy, offers, and systems for more freedom and sustainable growth.

Will this help me if I already have offers?

Absolutely. ELEVATE helps you refine your product suite, align it with your ideal client, and position it in a way that makes sales simpler. You’ll likely uncover hidden gaps or areas where your messaging or funnel is leaking.

Do I need to have a big audience for this to work?

Not at all. This programme is about deep clarity, not vanity metrics. You'll learn how to attract the right people, even with a small but mighty audience — and convert them through strategy, not hustle.

I’m time-poor — how long does it take to work through the programme?

The modules are designed to be clear, efficient, and purposeful. Most videos are 5–30 minutes. You can move through it in 6–8 weeks, or work through one lesson a week — it's fully flexible to suit your schedule.

Is this programme live or self-paced?

ELEVATE is completely self-paced with lifetime access. That means you can revisit it as your business evolves and use it to reset your strategy whenever you're feeling stuck or ready to grow.

Will I need lots of tech tools to make this work?

Not at all. You’ll be shown what you actually need (and what you don’t). If you're using The Growth Nest, this will integrate beautifully. If not, you'll still get clear frameworks and tools that simplify your tech, not overwhelm you.

Can I get support if I get stuck?

Yes! While this isn’t a group coaching container, you’ll be invited to join my community and access bonus Q&A calls or upgrade to 1:1 support if needed. There’s always a next step if you want it.

Is this just another fluffy business course?

Definitely not. ELEVATE is strategy-heavy, results-focused, and grounded in action. It blends systems and soul in a way that helps you build, not just think. You’ll walk away with plans, templates, tools — and clarity..

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What makes this different from everything else out there?

This programme is about building a repeatable, scalable strategy that supports your unique goals — without the pressure of performance. It was built by a mentor who scaled through burnout, rebuilt with systems, and now helps women build businesses that feel like freedom.

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